I love the idea of a smarter supply chain creating a smarter retail system by responding to the consumer's preferences more quickly! And while the folks at IBM may not be affecting the whole supply chain of the retail industry, they certainly found a clever way for consumers to think about it! They created a billboard ad that responds to what the person in front of it is wearing! Check it out for yourself in the crispy video by the company:

Color Sensitive Interactive Billboard from milton cj on Vimeo.

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